Fashion E-Commerce

Image
Arizona
Sayona Thomas
2025
Emphasis Area
Business Administration
Term
Summer

Sayona Thomas gained digital marketing and client management skills as an intern with fashion brand, Singaara.

Why did you choose this internship?

I chose this internship because I have a passion for fashion and business, and the ability to merge the two fields through my internship experience was appealing. It was fascinating to learn how the worlds of fashion and business overlap, giving me excellent insights into the responsibilities that come with being an entrepreneur and I really enjoyed the experience. Through this internship, I was able to experience the complexities of running an e-commerce business in the competitive world of fashion and discover how strategic decisions are made.

How was the internship related to your Applied Humanities degree?

The internship perfectly complemented my Applied Humanities degree and provided an exceptional chance for me to combine my academic knowledge with hands-on experience. This intersection between fashion and business was where my natural creativity and sharpened critical thinking skills were put to good use. Throughout this entire journey, I gained not just practical insights but also a deeper understanding of consumer behavior and its tremendous impact on the fashion environment.

How did your Applied Humanities major coursework help prepare you or give you unique insight for the internship experience?

My Applied Humanities coursework helped me prepare for the internship in a variety of ways. The degree's interdisciplinarity provided me with a good understanding of cultural studies, communication, and critical thinking, all of which are essential skills in the fashion industry. Courses in ethics and social impact provided me with unique insights into sustainable fashion processes and customer behavior. This background prepared me to address entrepreneurial challenges from a well-rounded viewpoint, considering both creative and ethical components.

What was your favorite part of your internship?

My favorite and most satisfying aspect of this internship was learning about business processes and witnessing my progress in completing projects from the beginning to the end. I enjoyed being involved in every step of the process, from developing concepts and design to marketing and sales. It was meaningful to me because it showed me the tangible results of my efforts and creativity. Furthermore, it highlighted the significance of each step in the entrepreneurial path, making me appreciate the effort that goes into running a business.

What did you find challenging about your internship?

The most difficult aspect of my internship was undoubtedly managing time and resources effectively. Balancing creativity with practical limits such as budgets and timelines is difficult. This experience taught me the value of planning, prioritizing activities, and being adaptable. It also taught me the type of creative problem-solving abilities required in any entrepreneurial operation.

How has your internship experience influenced your plans for your future?

My internship undoubtedly influenced my future goals. It confirmed my interest in both fashion and business and demonstrated how I can combine the two in a meaningful way. I now have a better vision of wanting to create my own business or work in a position that combines creative design with commercial strategy. The hands-on experience boosted my confidence and provided a better grasp of what it takes to be successful in the fashion industry.

What advice do you have for other students as they search for and begin their internship?

The advice I would provide to other students looking for an internship is to start your search early and contact possible employers. Networking may be more valuable than you think, so don't be afraid to connect with professionals in your subject of interest. I would recommend tailoring your applications because organizations always look at your attention to detail and highlight relevant skills and experiences that meet the specific internship requirements. Another one would be to be open-minded because the best possibilities sometimes come from unexpected sources. Finally, I would encourage everyone to ask questions; asking questions resolves any confusion and helps to get started