PAH 330 - The Video Game Industry: An Introduction to the Business of Making Money with Play

This course introduces students to the structures, practices, and study of the video game industry. Over the course of the semester we will: 1) survey the origins of the video game industry, paying particular attention to its connection to the broadcasting and film industries; 2) examine the video game industry in terms of its major spheres (development, publishing, distribution/sales, paratexts, consumption, and regulation); and 3) explore tools and techniques for theorizing video game business and conducting market analyses for academic and commercial purposes.